The purpose of the research is to analyze the factors and features that influence the development of the business environment in Vietnam, taking into account the technological readiness of higher educational institutions. The following methods were used to achieve research goals: descriptive, survey, comparative. The results of the paper determined that entrepreneurship training lies not only in improving the abilities and characteristics of students, forming the structure of the training program, communication system, startup and entrepreneurial ecosystem, but also in forming the structure of the technological readiness of the business. Technological readiness, innovation and entrepreneurship are the three key pillars of increasing the competitiveness of enterprises, which must necessarily be initiated by universities. It was determined that in the conditions of low innovation speed of the economy, the considered aspects of

increasing the competitiveness of experts in the subject area require, first of all, the joint participation of the state and local authorities to accelerate innovative elements. The Vietnamese government needs to properly balance the modern trends of enterprises and the state as a whole in order to rationally organize the management of small and medium-sized enterprises, starting with higher educational institutions.

Highlights

• It was possible to find out that innovative startups have become a broad socio-economic and cultural program that meets the needs of Vietnam in innovation during the period of development and integration.